Shifting the culture of cancer by stopping it at the cause: Less Cancer and National Cancer Prevention Day

Less Cancer works tirelessly “above and below the line” – in the real and virtual world, to emphasizes the need to stop cancer at the cause by raising awareness, developing risk-reduction strategies, shifting community or corporate practices and products, building alliances with business and industry, and creating options for healthy choices. Online, Less Cancer is a pioneer of the use of Web and social media, emphasizing the need to stop cancer at the cause by raising awareness, developing risk-reduction strategies, building alliances with business and industry, creating options for healthy choices, and shifting community or corporate practices and products.IMG_5491

This last objective– shifting cultures – is truly the focus of “offline” efforts. Communicating its mission of cancer prevention via engagements with health care systems, community groups, schools, universities and government and non-government organizations, Less Cancer helps to organize fundraisers, round tables, and panel discussions. They also participate in or sponsor events on Capitol Hill, such as the Less Cancer Speaker Series, and the Lesscancer.org Prevention Fund for Education and Research, among other initiatives.

One such major event takes place this week on Capital Hill. February 4th is National Cancer Prevention Day, a resolution introduced by Representative Steve Israel that highlights Less Cancer’s efforts to bring attention to cancer prevention connecting science with policy and action. The day’s events will focus on panels and lectures by expert speakers and legislators, to educate students, community leaders, and policy makers.

The Moore Charitable Foundation stands behind this advocacy and education effort, in particular because Less Cancer addresses social and health issues around prevention, including food deserts and nutritional access, environment, soda consumption, fast food, illiteracy, and policy. We will reflect this support of Less Cancer by dedicating social and digital “space” to this conversation over the next few days. Stay tuned for healthy and easy food ideas (check out #9minutemeal), information on how other partners such as WaterKeeper Alliance and their Pure Farms, Pure Waters campaign are connected to environment, food and health; and updates as we near Thursday’s Washington, D.C. event. And – to start the week out right – make sure to check out the Meatless Monday movement for vegetarian recipes and data on how consumption choices for just one day can help reduce your carbon footprint.

Just some “food for thought” for the day.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s